body. It also is the most sustainable of the natural fibres. It is fast growing - the type of bamboo used for making fabric, commonly known as Moso,
can reach a mature height of 75 feet in just 45 to 60 days. Because of its natural antibacterial properties, it needs no pesticides. This fabric is cooling
in summer, warm in winter, and environmentally friendly all year round.
amine oxide, that allows closed loop processing where up to 99% of the chemical is perpetually re-used, minimising the impact on the environment
and conserving energy and water. The European Union awarded this process the Environmental Award 2000 in the category 'technology for
sustainable development'. The material is well known for its outstanding physical characteristics - silky softness and luxurious drape. It is perfectly
smooth, with depth of colour, an excellent moisture absorbency, and is naturally hygenic as it inhibits the growth of bacteria.
production, a claim verified by the Carbon Trust within its pilot carbon-labelling initiative.
EarthPositive® uses only 100% organic cotton - Why choose Organic Cotton? www.aboutorganiccotton.org
Cotton, the most valuable non-food agricultural product, is labelled as the world's 'dirtiest' crop. Vomiting, paralysis, incontinence, coma, seizures
and death are some of the many side effects suffered by farmers and children in the developing world who are routinely exposed to pesticides,
many of which are banned or restricted in use in the West. Steve Trent (Director of Environmental Justice Foundation) says “With no less than
99% of the world’s cotton farmers living in the developing world, the pesticides are applied in fields where illiteracy is high and safety awareness
is low, putting both the environment and lives at risk”. He adds “The dangers faced by poor illiterate children and farmers, to keep our clothes
cheap, is unacceptable”.
EARTH POSITIVE® is a green revolution in clothing. Climate neutral t-shirts, organic and ethically made and manufactured soley using
sustainable energy generated from wind and solar power. EarthPositive® is a ‘wholly ethical’ textile range that is certified under the Global
Organic Textile Standard and by the Fair Wear Foundation for ethical labour practices throughout its supply chain. It is also low carbon,
having reduced the CO2 and other green-house gases emissions by some 90% through the use of green renewable energy in its
TENCEL® is the most environmentally friendly man-made cellulosic fibre available today. It is produced exclusively from the
wood pulp of Eucalyptus trees certified by the Forestry Stewardship Council (FSC), and the fibre carries the Pan-European
Forest Council (PEFC) quality seal. The only chemical used in the Tencel manufacturing process is the non-toxic solvent,
Fabric woven from bamboo yarn is light, almost translucent, and softer than cotton. It has a natural quality that feels like silk but has
the advantage of being machine-washable. This natural fibre is hypoallergenic, absorbent, and fast drying. It is naturally anti-bacterial
and will not hold odour. Like other natural fibres, it allows the body to breathe as the fabric absorbs the perspiration away from the